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Kerala, with its natural beauty, strong cultural roots, and dynamic youth, is taking a united stand against the growing challenges of drug and screen addiction. As part of the Kerala Kayika Kshamatha Mission, the Kick Drugs campaign promotes the idea that sports and active living offer a powerful alternative to harmful habits.
Spanning 20 days across 14 districts and over 50 event locations, this campaign aims to revive public spaces, reconnect communities, and encourage a healthier lifestyle. Through marathons, flash mobs, cultural performances, and sports activities, the message is clear.
In every village and city of God’s Own Country, it is time to bring back the joy of play and "Say YES to Sports and NO to Drugs".
Days of roadshow
Districts
Public engagement points
District-level marathons including a Mega Marathon in Ernakulam
Yodhav - Kerala Police WhatsApp number
Vimukthi Toll Free Number
View all helpline numbers related to drug abuse and support services.
Retd. Government School Principal
"Reviving playgrounds is the need of the hour. Kick Drugs will reconnect students with the joy of sports and steer them away from addiction. A truly visionary step by the Government of Kerala."
Psychiatrist, Kochi
"The best antidote to digital and drug addiction is healthy engagement and what’s better than sports? Kick Drugs could be the beginning of a healthier, more focused generation."
Football Coach, Thiruvananthapuram
"We’ve lost many young talents to distractions and substances. Rebuilding grounds and promoting sports through Kick Drugs gives them a second chance."