About Kick Drugs

Kick Drugs is a state-wide campaign launched under the Kerala Kayika Kshamatha Mission, by the Department of Sports, Government of Kerala. The campaign is spearheaded by the Kerala State Sports Council, the nodal agency for the mission, in collaboration with the Directorate of Sports and Youth Affairs.

At its core is Kerala’s largest connected marathon, uniting participants from across all districts in a symbolic and physical stride against drugs. Through community events, school outreach, and volunteer-driven activities, the campaign promotes a healthy, active, and addiction-free lifestyle.

Let’s move together for a purpose. Let’s #KickDrugs.

Organised By

Kick Drugs is proudly organised as part of the Kerala KayikaKshamatha Mission, a flagship mission by the Department of Sports, Government of Kerala, aimed at enhancing the physical and mental well-being of citizens through the power of sports.

The campaign is collaboratively led by the Kerala State Sports Council, the nodal agency, in association with the Directorate of Sports and Youth Affairs, working together to implement impactful, community-centered programs that encourage active lifestyles and social responsibility. Through this united effort, Kick Drugs amplifies its mission to create a healthier, drug-free Kerala. One stride at a time.

The Roadshow

20+

Days of roadshow

14

Districts

50+

Public engagement points

14

District-level marathons including a Mega Marathon in Ernakulam

Essential Links

9995966666

Yodhav - Kerala Police WhatsApp number

14405

Vimukthi Toll Free Number

More Links

View all helpline numbers related to drug abuse and support services.